April Cash Mob Announced to Raise Funds for New Arcade and Bar

An April Cash Mob will be held to benefit two local entrepreneurs’ arcade project.

Muskegon is no stranger to the “Cash Mob” concept. West Michigan Jobs Group (WMJG) has organized several Cash Mobs in the Muskegon area over the last year. A cash mob is a gathering similar to a flash mob, typically organized through the use of social media, where a group of people meet at a locally owned business and each spend at least $20 in cash.  The idea is to keep as much money in the local economy as possible and increase exposure to the business.


“This time we wanted to support a business that isn’t even operational yet.  West Michigan Jobs Group’s goal is to support local, independent and sustainable businesses to nourish Muskegon’s economy and create more jobs,” said Amanda Shunta, vice president of West Michigan Jobs Group. “One way of doing this is by helping new businesses get off the ground.”


WHAT: Cash Mob to support proposed arcade/live music venue, Nick & Tim’s


WHEN & WHERE: April 25, 6-8 p.m. at Cherokee Restaurant—1971 Sherman Blvd, Muskegon

WHY: Entrepreneurs Nick Leisenring and Tim Updyke have purchased the building at 136 W. Webster Ave in downtown Muskegon, with a vision for a distinguished arcade and drink house offering a unique combination of retro gaming and modern technology in a casual environment.  In addition to the arcade, live entertainment ranging from local and regional bands to comedians will also be a focus of this endeavor. Leisenring and Updyke started an online crowd sourcing campaign on the site indiegogo.com and have been seeking donations through social media to help offset the cost of the massive renovations needed for the building.  The cash mob will further help them to reach their goal of $250,000.


“We knew it was a high goal when we set it, but we have seen amazing things happen from crowd sourcing sites and thought it was worth doing,” said Updyke.


The cash mob will take place in the banquet room in the Cherokee restaurant where there will be board games available for all ages to enjoy.  Donors to the Nick & Tim’s project will receive a “perk” based on the level of their contribution.


In addition to the fundraiser, participants are encouraged to purchase food and drinks to support locally owned Cherokee as well.  If you are unable to attend the cash mob but would still like to donate, visit www.indiegogo.com and search for Nick and Tim’s.  Questions relating to the project can call Tim Updyke at 231-215-3242 or email tim@modern-entertainment.com.   Any questions about the cash mob please contact Amanda Shunta at amanda.shunta@gmail.com.